Nowadays, there are a lot of innovative ways to advertise especially with the advent of the digital technology. As a matter of fact, most of the marketing strategies engage the use of the Internet to reach out to their target clients.

There is the pay per click search engines, the free search engines, the online posting on message boards, creating a website, and joining an online forum to promote your products.

But even with the advent of technology, there is one strategy that has provided success to any business that utilized it. This is the traditional and yet unconventional color printing strategy that business owners still use even today.

If you want to have a low cost marketing strategy, yet so effective that they allow you to accomplish your goals, then offline marketing is definitely for you. Here are two of the most effective color printing strategies that survived through the times:

Flyers Probably the most popular method of marketing, the flyers are not only very easy to create but also very cost effective to produce. From single persons to large companies, flyers have been the popular choice if you want to reach out to as many prospective customers as possible without depleting your budget.

With the advent of technology, it is very easy to create your print ads with online digital printing companies offering a wide range of options when it comes to design and layout. All you have to do is to go to a website, click on their flyer template page, choose a template and then input your information. After you have customized your flyer into the kind of ad that you want, you can now have your ad material printed either by a color printing company, or you can simply save the template and then print it yourself in your personal laser printer.

When you have your flyers, you can simply hand them out or posted in bulletin boards.

Business Cards Business cards help you create a professional image for your business from your prospects and clients’ perspective. When you have a business card, it seems to say that you are serious about dealing with your clients. You just have to hand them out to those who may be potential clients and you are on your way to generating your leads for your business.

Again, you can get online templates (free or for a minimal fee) to help you start with your print cards. All you got to do is to customize the template with your personal information and you can already have your business cards printed by a professional color printing company or you can do it yourself.

These two strategies have been in the industry for quite some time now. It just goes to show that these traditional and yet unconventional marketing collaterals have the power to help you drive clients to your business and eventually increase your sales.