Although it is possible to operate your Internet business without building a list, you will make much more money if you have one. With a good list, you can expect to generate about one dollar for each subscriber, each and every month. This translates into big money over time.

With a good list building squeeze page, you can expect to register about 250 subscribers each month. Over the course of a year, this works out to about 2,880 subscribers. If you continue to build your list for 3 years, you can expect to have about 8,600 on your list.
Now lets look at those numbers after 3 years. If you have a list and a fantastic product comes out that you know would be a big seller, you can send out a message to your subscribers recommending this great product. That means that you have sent out 8,600 sales letters. On average, you will make about one dollar for each of your subscribers. Therefore, you will make about $8600 in that month. Without a list, who will you recommend that great new product to? You would have to find all new prospects. Who do you think is going to make more money that month, the one with the list, or the one without?

I think we would all agree on the answer to that question. It is much more difficult to sell something to a perfect stranger than it is to someone that you've dealt with for a number of years. It is just human nature. So why wouldn't you build a list? It doesn't cost you much money to build it. It costs you nothing to maintain it. And it can double or even triple the amount of income that you can make.

It sounds like a no-brainer to me. If you are serious about your Internet business and want to make money every month, you've got to have a list.

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